£25million price tag for David De Gea

Chelsea and Manchester United target, goalkeeper David De Gea, has been valued at £25million by his club Athletico Madrid.

The 19 year old is wanted by the Premier League giants who may have been put off by such a demanding transfer fee.

De Gea won his first ever European medal this season, as Athletico beat Fulham in the Europa League final.

2009/10 was seen as a breakthrough year for the youngster and he was awarded a place in the 30 man provisional Spanish World Cup squad, but didn't make the cut of 23.

Sergio Asenjo started the season as the first choice 'keeper for Athletico but lost his place to De Gea after the club swapped managers.

Asenjo's arrival at the club last summer prompted Madrid - at the time - to make De Gea available for transfer, with Stoke City turning down a £1.4million option to buy him.

Tony Pulis will live to regret that decision as his value has risen above the £20milllion mark after Carlo Ancelotti and Sir Alex Ferguson enquired about his services in the last few days.

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The French goalkeeper was part of the side that navigated their way to the second round of theUEFA Champions League this season, however their success in Europe has not been matched domestically this time round, with the club finishing 11th after a fourth place finish last season in Serie A.

Despite not winning proper international recognition for his exploits between the sticks that have spanned over 10 years in Italy with spells at Inter, Verona and Parma , the 30-year-old may finally move away from the country, with Arsenal, Manchester United andJuventus touted as possible destinations.

"I have spoken with Diego Della Valle (Fiorentina's owner) about my future," he toldGazzetta dello Sport.

"I will speak again with him after the holidays.

"I have a contract until 2013 but sometimes in life, new motivations are necessary.